Delayed Marketing Exempt Listing Period Support
The National Association of REALTORS (NAR) requires that sellers be given the option to withhold widespread marketing of their property for a limited time. This Delayed Marketing Exempt Listing (DMEL) period allows sellers and brokers to negotiate individualized marketing strategies outside of standard IDX distribution.
Important
DMEL is not a new status. It is an option that can be applied alongside any MLS-designated on-market status (e.g., Active, Coming Soon, Pending). Once the listing changes from an eligible on-market status to any other status, the DMEL period ends automatically.
During the DEML period:
Listings are withheld from IDX feeds.
Listings remain in Participant Data Access Policy (PDAP) and Virtual Office Website (VOW) feeds.
Flexmls Broker Distribution options (e.g., Realtor.com, ListHub, etc) will be automatically disabled (unchecked) when DMEL begins. Agents may re-enable individual distribution options if the seller directs them to do so.
Listings remain included in a PDAP feed.
Once the DMEL period ends, listings are automatically reintroduced into IDX distribution.
The NAR offers additional information on the policy here.
We offer DMEL as an optional, MLS-configurable feature. You decide:
Whether to turn the feature on
Which listing statuses support DMEL (Active, Coming Soon, and/or Pending)
Whether to offer the max delay period or an indefinite delay period
Whether to calculate Days on Market (DOM) based on your current settings or starting from the marketing begin date
Whether listing history should display updates made during the delay period